Choosing a natural deodorant that feels good on your skin and aligns with your values is a thoughtful decision. But sometimes, there’s another challenge: certain clothes start to smell, even if they’re freshly washed.

The reason? It’s often the fabric – not you. Synthetic materials like polyester, nylon and acrylic tend to trap odor-causing bacteria. Over time, that smell can become hard to wash out.

We call it permastink – when a garment smells sweaty the moment you put it on, even though it’s technically clean.

Here’s what you can do:

1. Start with your skin
Shower as usual and make sure your skin is completely dry before applying deodorant. Two to three swipes of Fero is all you need. Our deodorants are designed to neutralize odor – not block your pores.

2. Be mindful of fabric choice
Natural materials like cotton and merino wool tend to breathe better and stay fresh longer. You don’t need to change your entire wardrobe, but it’s worth considering for workouts or warmer days.

3. Wash smarter when smell sticks around
If odor lingers in your clothes after washing, try one of these tricks:
– Wash at 60°C if the fabric allows
– Soak the garment in water with a splash of vinegar before washing
– Spray key areas (underarms, collar) with vinegar before throwing it in the machine

One important note: never mix vinegar with detergents that contain bleach – it can produce harmful fumes.

A good deodorant makes a big difference – but when your clothes get the right treatment too, staying fresh gets a whole lot easier.